Department of Marketing records
Scope and Contents
Contains twenty-two student papers written for marketing classes of Weldon Taylor. Also includes two studies published by the College of Business entitiled "Consumer Buying Practices: A Survey of Provo, Utah, 1947," and "A Study of the Radio Listening Habits of the People in Utah County."
Dates
- 1937-1940
Creator
- Brigham Young University. Department of Marketing (creator, Organization)
- Taylor, Weldon J., 1908-2000 (contributor, Person)
Conditions Governing Access
Restricted. Closed for 35 years from the date of creation of the records, and thereafter open to the public in accordance with the University Archives Policy.
Conditions Governing Use
It is the responsibility of the researcher to obtain any necessary copyright clearances. Permission to publish material from Department of Marketing records must be obtained from the Supervisor of Reference Services and/or the L. Tom Perry Special Collections Board of Curators.
Administrative History
The Department of Marketing was created in 1934 by the College of Commerce. Department chairmen included A. Rex Johnson (1934-1937), Elmer Miller (1938), Harrison Val Hoyt (1939-1946), and Weldon J. Taylor (1947-1958). In 1958 the College of Commerce combined the departments of Industrial Management, Finance and Banking, and Marketing into the department of Business Management.
Extent
4 folders (0.5 linear ft.)
Language of Materials
English
Appraisal
University history (University Archives collecting policy, February 2010).
- Brigham Young University. College of Business
- Brigham Young University. College of Business -- Students
- Brigham Young University. Department of Marketing
- College students' writings
- Colleges and Universities
- Consumer buying practices
- Education
- Johnson, A. Rex (Arlin Rex), 1898-1970
- Reports
- Study of the radio listening habits of the people in Utah County, Utah
- Title
- Register of Department of Marketing records
- Author
- Rose Frank
- Date
- 2011 July 21
- Description rules
- Appm
- Language of description
- English
- Script of description
- Latin
- Language of description note
- Finding aid written in English in Latin script.
Repository Details
Part of the L. Tom Perry Special Collections. University Archives Repository
1130 HBLL
Brigham Young University
Provo UT 84602 US