Scope and Contents note This project is a collection of women's personal reasons why they choose to wear make-up. The analysis discusses the process of applying make-up as a performed ritual activity. Also discusses why some people believe that wearing make-up is a sign of low self-esteem, such as for conformity, to cover up insecurities, or to impress others. Also discusses the positive reasons for wearing make-up such as expressing themselves creatively, enhancing natural beauty, and because of the positive...