Rose Marie Reid was born on September 12, 1906 to Elvie and Marie Yancey in Cardston, Alberta, Canada. Reid grew up learning to sew alongside her mother. They moved to Idaho when Reid was ten years old. While they lived there, Reid and her mother opened up a small shop called "Rose Marie's" and Reid went to Boise to learn beauty work. She married Garreth Rhynhart in Salt Lake but divorced him in 1935. Reid was then living in Vancouver. She then met Jack Reid and married him on November 30, 1935. Jack had been previously married and had one child. Her introduction to swimsuits came in the 1930s when she started Reid's Holiday Togs, Ltd. The business spread from there. After having three children, Reid divorced her husband in 1946. She then became more interested in growing her business, so she moved to California. By 1956, the business had five regional offices, 1,200 employees, and was making much more money. She designed numerous swimsuits, including a sequined one to help fund the Los Angeles Temple. Reid was also heavily involved in missionary work, primarily with Jewish investigators. She married MacDonald Sommers in 1955, and divorced shortly thereafter due to Sommers' having another wife. Reid was successful in her career, and had a rose named after her in 1955. Reid died on December 19, 1978 in Provo, Utah.

Sharon Reid was born on October 2, 1938, in Vancouver, Canada, to Rose Marie and Jack Reid. She attended York House with her sister, Carole, in her childhood. In June 1949, they moved to California to be with their mother. Sharon went to the Annie Wright Seminary in Tacoma, Washington. After high school, she graduated from Brigham Young University. She married Paul Alden, a Jew who later was baptized into the Church of Jesus Christ of Latter-day Saints. They had several children. They currently live in Wyoming.

Carole Reid Burr was born Carole Marie Reid on July 18, 1940, to Rose Marie and Jack Reid in Vancouver, Canada. She attended York House school in Canada. Carole later graduated from Brigham Young University. She married James B. Burr in 1958, and had several children. She later divorced her husband. Carole authored a book on her mother, Rose Marie Reid. She lives in Provo, Utah.