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Schofield, Ted

 Person

Biographical History

Ted Schofield is the current owner of Heindselman's, a yarn and needlework business that has existed in Provo, Utah since 1904.

Ted Schofield was born in the 1950s, the grandson of George Heindselman, the founder of Heindselman's, a yarn and needlework store located in Provo, Utah. Ted lived in Provo, until he attended University of Utah in 1976 to get a degree in biomedical engineering. Upon graduation, he worked for a medical supply company in San Francisco, California, engineering blood chemistry analyzers. By 1978, burned out by the medical industry, he and his wife Cynthia returned to Provo.

Schofield returned with the intention of revitalizing the family business. Since Heindselman's originally sold watch-making, jewelry, and optometry items, the family business struggled to stay afloat in America's changing culture. In 1975, the business declared bankruptcy. When Schofield reopened the company, he focused on selling jewelry and yarn. In 1982, Schofield moved the business to Center Street.

The company reached its centennial anniversary in 2004. Shortly after, Schofield moved away from Provo, returning to Berkley, California.

Citation:
UtahValley360, March 1, 2004 (Family store Heindselman's closed in 1975 due to bankruptcy; Ted chose to go to the University of Utah in 1976 to get a master's degree in biomedical engineering, working at a medical supply company in San Francisco afterwards; after getting burned out from the medical industry, he and his wife Cynthia moved back to Provo to restart the family business in 1978; family store then focused on jewlery and yarn - much different than the watch repair shop the store used to be; as of 2004, the store has existed for over 100 years)

UPB Files, June 7, 2017 (Grandfather is George Heindselman; after visiting Provo, he decided to establish a family store focusing on watch making, jewlery, optometry, and gifts; he was a student in a watch-making school and an optometry school; the family experimented in selling music)

Facebook, June 7, 2017 (Ted lives in both Provo, UT and Berkley, CA)

Found in 1 Collection or Record:

Oral history interview with Ted Schofield, 2011 November 29

 Item — Volume MSS OH 2560: Series 52
Identifier: MSS 7752 Series 52
Scope and Contents

Interview of Ted Schofield administered by Annie Penrod Walker, an intern for the Redd Center, for their "Historic Downtown Provo Oral History Project." Topics discussed in this interview include the history of the Heindselman store in Provo, Schofield’s educational experience, and Brigham Young University's relationship with the City of Provo. Material dated November 29, 2011.

Dates: 2011 November 29
Found in: L. Tom Perry Special Collections / Charles Redd Center for Western Studies oral history project records / Historic Downtown Provo Oral History Project transcripts

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