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Brigham Young University. Department of Marketing


administrative history

BYU organizational history, via WWW, Jan. 18, 2012: Dept. of Marketing page (est. 1934 in College of Commerce; chairmen included A. Rex Johnson (1934-1937), Elmer Miller (1938), Harrison Val Hoyt (1939-1946), and Weldon J. Taylor (1947-1958); combined with departments of Industrial Management, Finance and Banking, and Marketing in 1958 to form Dept. of Business Management)

Found in 3 Collections and/or Records:

Department of Journalism records

 File — Volume 1
Identifier: UA 23
Scope and Contents

Collection includes weekly newspaper readership studies based on representative Utah newspapers, conducted by the department of marketing and journalism.

Dates: 1947-1948

Department of Marketing records

 Collection — Multiple Containers
Identifier: UA 512
Scope and Contents

Contains twenty-two student papers written for marketing classes of Weldon Taylor. Also includes two studies published by the College of Business entitiled "Consumer Buying Practices: A Survey of Provo, Utah, 1947," and "A Study of the Radio Listening Habits of the People in Utah County."

Dates: 1937-1940

A study of the radio listening habits of the people in Utah County, Utah

 Item — Folder 1: [Barcode: 31197231027639]
Identifier: UA 42
Scope and Contents

Study conducted by Weldon J. Taylor, instructor, concerning the radio listening habits of the people in Utah County, Utah with the assistance of Alpha Kappa Psi.

Dates: 1940