Brigham Young University. Department of Marketing
Organization
administrative history
Citation:
BYU organizational history, via WWW, Jan. 18, 2012: Dept. of Marketing page (est. 1934 in College of Commerce; chairmen included A. Rex Johnson (1934-1937), Elmer Miller (1938), Harrison Val Hoyt (1939-1946), and Weldon J. Taylor (1947-1958); combined with departments of Industrial Management, Finance and Banking, and Marketing in 1958 to form Dept. of Business Management)Found in 3 Collections and/or Records:
Department of Journalism records
File — Volume 1
Identifier: UA 23
Scope and Contents
Collection includes weekly newspaper readership studies based on representative Utah newspapers, conducted by the department of marketing and journalism.
Dates:
1947-1948
Department of Marketing records
Collection — Multiple Containers
Identifier: UA 512
Scope and Contents
Contains twenty-two student papers written for marketing classes of Weldon Taylor. Also includes two studies published by the College of Business entitiled "Consumer Buying Practices: A Survey of Provo, Utah, 1947," and "A Study of the Radio Listening Habits of the People in Utah County."
Dates:
1937-1940
A study of the radio listening habits of the people in Utah County, Utah
Item — Folder 1: [Barcode: 31197231027639]
Identifier: UA 42
Scope and Contents
Study conducted by Weldon J. Taylor, instructor, concerning the radio listening habits of the people in Utah County, Utah with the assistance of Alpha Kappa Psi.
Dates:
1940