Brigham Young University. Department of Marketing
Biography
The Department of Marketing was created in 1934 by the College of Commerce. Department chairmen included A. Rex Johnson (1934-1937), Elmer Miller (1938), Harrison Val Hoyt (1939-1946), and Weldon J. Taylor (1947-1958). In 1958 the College of Commerce combined the departments of Industrial Management, Finance and Banking, and Marketing into the department of Business Management.
Citation:
BYU organizational history, via WWW, Jan. 18, 2012: Dept. of Marketing page (est. 1934 in College of Commerce; chairmen included A. Rex Johnson (1934-1937), Elmer Miller (1938), Harrison Val Hoyt (1939-1946), and Weldon J. Taylor (1947-1958); combined with departments of Industrial Management, Finance and Banking, and Marketing in 1958 to form Dept. of Business Management)Found in 3 Collections and/or Records:
Department of Journalism records
Collection includes weekly newspaper readership studies based on representative Utah newspapers, conducted by the department of marketing and journalism.
Department of Marketing records
Contains twenty-two student papers written for marketing classes of Weldon Taylor. Also includes two studies published by the College of Business entitiled "Consumer Buying Practices: A Survey of Provo, Utah, 1947," and "A Study of the Radio Listening Habits of the People in Utah County."
A study of the radio listening habits of the people in Utah County, Utah
Study conducted by Weldon J. Taylor, instructor, concerning the radio listening habits of the people in Utah County, Utah with the assistance of Alpha Kappa Psi.